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What needs to work better?

AI automation, business systems, and websites. Start with the problem your team or customers face; I help turn it into a clear plan and working software.

Automate repetitive work.

When the same information keeps moving between spreadsheets, messages, and tools, start with the workflow. Connect the steps, add AI where it is useful, and keep the decisions that need a person clear.

Talk through this need

What the work can include

  • A map of the current process and where work gets stuck
  • Connected tools, useful integrations, and a working automation
  • Human checks, failure handling, and a documented handoff

Current role · public overviewAI & automation leadership at GreenTomatoMedia ↗

Build a website or business system.

Give customers a clear way to book, buy, or get in touch. Give your team a shared place to manage the work. I take the project from its first requirements through the interface, implementation, and launch.

Talk through this need

What the work can include

  • A focused scope and the journeys the product needs to support
  • The website, operations platform, or customer-facing product
  • Launch support and documentation for the people using it

Shipped solo · four-month deliveryOne operations platform across 5+ gym branches ↗

Improve what you already have.

An existing product may need a clearer interface, a faster response, safer changes, or better visibility in search. Start with the specific problem, then make the changes the evidence supports.

Talk through this need

What the work can include

  • A scoped review of the code, experience, or search visibility
  • Prioritized fixes, implemented in the existing system
  • Documented checks and a clear account of what changed

Published technical case studyThe portfolio audit: findings, fixes, and recorded checks ↗

The engagement

The format follows the work.

A short investigation and an ongoing product need different arrangements. We agree the useful shape once the problem is clear.

Audit & plan
A focused review, a written set of findings, and working sessions to decide what to do next.
Build & launch
A defined project with agreed scope, milestones, and a handoff. Pricing and timing follow the brief.
Focused improvement
A specific performance, interface, migration, or search-visibility problem, taken through implementation and checks.
Ongoing support
Fractional development, continued iteration, or advisory sessions when the work needs continuity.

From brief to delivery

A clear next step, all the way through.

  1. Understand

    Walk through what happens today, who uses the system, and what should change.

  2. Define

    Agree the scope, constraints, milestones, and how we will check the work.

  3. Build

    Work through the implementation with regular updates and decisions in writing.

  4. Launch & improve

    Check the important journeys, hand over the system, and agree any ongoing work.

Before we start

A few practical questions.

Do I need a technical specification first?

No. Describe what happens today, what is frustrating, and what you want to work better. A workflow, a few examples, or a short conversation is enough to start defining the scope.

How do you decide whether a workflow needs AI?

Start with the task and the information available. Use straightforward automation where clear rules are enough. Where AI is useful, define what it should do, how its output will be checked, and when a person needs to review it.

Can you work on an existing product?

Yes. I work on existing systems as well as new builds. Django, Python, Next.js, TypeScript, PostgreSQL, and the integrations around them are the strongest fit.

Do you take smaller projects?

Yes, including audits, advisory sessions, and focused improvements. Send the problem first; the size and format of the engagement can follow.

How do pricing and timing work?

They depend on the scope, constraints, and engagement format. I put the deliverables, milestones, and pricing in a proposal before the project starts.

Can we work together remotely?

Yes. I work with clients globally, with written updates, shared documentation, and calls arranged around the team's availability.

Do you sign NDAs?

Yes, when the engagement warrants one. Confidential client interfaces, data, and implementation details stay private.

Tell me what should work better.

A few sentences about the problem are enough to start. I reply within 1–2 business days.

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